Nourish Knoxville

Power of Produce (PoP) Club

The Power of Produce (PoP) Club provides a fun opportunity for children to engage in the local food system through conversations with farmers, educational games and demonstrations, and exposure to new fruits and vegetables. In addition to participating in educational activities, PoP Club kids receive vouchers (PoP Bucks) to spend, allowing them to make their own shopping decisions at the market. PoP Clubs are found at farmers’ markets across the country, and Nourish Knoxville brings this program to multiple Knox County farmers’ markets.

Our PoP Club activities are made possible by our sponsors and the generous donations from our community.


2019 Season:
2nd Saturdays
, May – December at Market Square Farmers’ Market (downtown)
3rd Thursdays, April – October at New Harvest Farmers’ Market (northeast)
4th Sundays, June – September at Eastside Sunday Market (east)
Sponsored by:

Every other Saturday, January – April at Nourish Knoxville’s Winter Farmers’ Market (every market)
Sponsored by:


About Market Square Farmers’ Market PoP Club:

Where: at the Market Square Farmers’ Market on the Bill Lyons Pavillon (stage)
When: Every second Saturday, 9am-2pm, May through December (10am-2pm in Dec), and the Wednesday during Knox County School Fall Break, 11am-2pm

About New Harvest Farmers’ Market PoP Club:

Where: at the New Harvest Farmers’ Market
When: Every third Thursday, 3pm-6pm, April through October

About Eastside Sunday Market PoP Club:

Where: at the Eastside Sunday Market
When: Every fourth Sunday, 1pm-4pm, June through September

About Winter Farmers’ Market PoP Club:

Where: at the Winter Farmers’ Market inside Central United Methodist Church, upstairs
When: Every WFM market (every other Saturday)

Field Trips

With support from the Knox County Health Department, we host school, after-school programs, and summer camp groups at our Wednesday Market Square Farmers’ Market and at the New Harvest Farmers’ Market. If your group is interested in scheduling a PoP Club field trip, please contact [email protected].

We are currently seeking presenting and daily sponsors for PoP Club. Please contact [email protected] or call 865-805-8687 for information.


Funding for this website provided by the Tennessee Agricultural Enhancement Program

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