Nourish Moves: A Walking Incentive Program

Nourish Moves is a FREE walking incentive program for anyone age 2 and up, encouraging folks to get outside and get moving at farmers markets.

To join, stop by a participating farmers market’s information booth during market hours and check out a pedometer*, explore the farmers market and the surrounding area, then return the pedometer before the market closes. Each participant receives $3 in Produce Bucks per visit to spend on fresh fruits, vegetables, mushrooms, or food-producing plants at the market.

Plus, earn prizes just for participating in Nourish Moves this season!

Check in to Nourish Moves 10 times to earn a reusable tote bag
Reach 20,000 steps to earn a $10 Mast General Store gift card

* Pedometers should be returned the same day they were checked out before the close of market.
† While supplies last

Thank you to Mast General Store for their support of Nourish Moves!


2026 Schedule

New Harvest Farmers Market on Thursdays (3 – 6 PM), April – September
Market Square Farmers Market* on Wednesdays (10 AM – 1 PM), May – October

* Nourish Moves is not available at the Saturday Market Square Farmers Market.

This project is funded under a grant contract with the State of Tennessee.



Sponsors

We are currently seeking Presenting and Monthly sponsors for Nourish Moves. Contact outreach@nourishknoxville.org for information.

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