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MarketReady Producer Training

April 11 @ 10:00 am - 4:00 pm

Are you interested in selling your products to restaurants, grocers, wholesalers, retailers and schools? This workshop will provide you with professional marketing education to improve sales relationships and get you up to speed with the latest local food programs, resources and safety regulations.

Many farmers and food entrepreneurs are hesitant or unprepared to meet the requirements that buyers from have for their suppliers. Buyers need their suppliers to manage their own food safety, insurance, product quality, traceability risks, and much more. MarketReady addresses these issues and seeks to educate our fabulous food suppliers about how to succeed in today’s markets.

The training is focused on best business practices identified by buyers in markets that are actively seeking to engage local suppliers. MarketReady will help vendors selling dairy, fruits, meats, vegetables and value-added products create a successful business strategy.


10:00 am Restaurant Sales Unit
12:00 pm Lunch
1:00 pm Grocery, Wholesale, and Foodservice Sales Unit
3:00 pm Buyer Panel Q&A with restaurant, grocer, wholesaler, retailer representatives
4:00 pm Adjourn

Use ticket link to pre-register. Seats are limited and tickets are non-refundable. Registration includes instruction materials and lunch will be provided on site. Early bird registration is $15, if purchased by April 5th. Registration after April 5th is $25.

MarketReady is a branded national program developed by the University of Kentucky Cooperative Extension Service designed to provide you with the tools for business success. This workshop is funded, in part, through USDA Rural Development.

Questions? Contact [email protected] or (423) 330-9650.


April 11
10:00 am - 4:00 pm


Mountain Harvest Kitchen
105 Unicoi Village Place
Unicoi, TN United States
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Funding for this website provided by the Tennessee Agricultural Enhancement Program

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